London, January 2026 – Tourism Malaysia is delighted to announce its return to Destinations: The Holiday & Travel Show 2025, the UK’s largest and longest-running travel event, held in association with The Times and The Sunday Times. This premier event will take place at Olympia London from 29th January – 1st February 2026, marking the launch of Tourism Malaysia’s UK activity programme for Visit Malaysia Year 2026.
As the first major UK-facing activation of Visit Malaysia Year 2026, Tourism Malaysia’s presence at Destinations 2026 will showcase the country’s extraordinary diversity and inspire travellers to explore both its iconic highlights and lesser-known hidden gems.
Destinations is the UK’s essential event for travel inspiration, bringing together more than 600 travel brands, including over 90 tourism boards, alongside a dynamic programme of expert advice, immersive experiences, and a speaker line-up of more than 100 travel specialists. Visitors can also enjoy live cooking demonstrations and cultural performances, bringing global destinations vividly to life.
At the show, Tourism Malaysia will highlight the remarkable breadth of experiences available across the country — from the serene, turtle-rich beaches of the East Coast and lush rainforests teeming with wildlife, to the vibrant food scenes and historic charm of cities such as Kuala Lumpur. Together, these experiences position Malaysia as a destination that offers something for every type of traveller.
Visitors to the Tourism Malaysia stand will have the opportunity to engage directly with the expert team, who will be on hand to provide tailored advice and guidance, helping visitors plan memorable journeys across Malaysia.
Tourism Malaysia will be joined by key industry partners, including Malaysia Airlines, YTL Hotels, Borneo Adventures, and Odyssey World Tour Operator, who will share insights into travel options, accommodation choices, and bespoke touring opportunities — enabling visitors to design a Malaysian adventure perfectly suited to their interests.
Adding an extra touch of excitement, Tourism Malaysia is thrilled to announce an exclusive giveaway that promises an extraordinary Malaysian getaway. Visitors to the Tourism Malaysia stand will have the chance to enter and win an incredible holiday to Malaysia, courtesy of Tourism Malaysia, Malaysia Airlines, and YTL Hotels, including:
Two Malaysia Airlines return Economy Class tickets from London Heathrow to Kuala Lumpur. Experience true Malaysian Hospitality onboard with delicious meals, the latest in-flight entertainment and free Wi-Fi. Enjoy a 5-night stay at Tanjong Jara Resort and a 2-night stay in a Deluxe Room at The Majestic Hotel Kuala Lumpur, including breakfast.
Visit Tourism Malaysia at Destinations 2026:
London:
Olympia London from 29th January – 1st February 2026, Stand Number: AP10
Show tickets can be booked at the website: www.destinationsshow.com
For more information on Tourism Malaysia and travelling to Malaysia, please visit: www.malaysia.travel
###
About Tourism Malaysia:
Tourism Malaysia, officially known as the Malaysia Tourism Promotion Board, operates as an agency under the Ministry of Tourism, Arts & Culture Malaysia. Tasked with the comprehensive promotion of Malaysia as a prime tourism destination, Tourism Malaysia has established itself as a prominent entity within the global tourism landscape. Its efforts have borne fruit, with Malaysia attracting a significant influx of tourists, registering an impressive 26.1 million arrivals in 2019 alone. This places Malaysia firmly among the ranks of the world's leading tourism destinations.
For more media information visit: https://www.tourism.gov.my
Press Contact:
C/O ATW Travel Marketing
Jess Hopton - PR Director
Email: jess@atwtravelmarketing.com
For high-resolution photography and additional information, please visit our press centre or contact us:
Images and Press Kit: https://atw-travel-marketing.prowly.com/presskits/tourism-malaysia-images
Follow us on Instagram: https://www.instagram.com/tourismmalaysia_uk/