TOURISM MALAYSIA BRINGS MALAYSIAN TOURISM SELLERS TO MANCHESTER AND LONDON FOR UK TRAVEL TRADE ROADSHOW

London, October 2026 – Tourism Malaysia is inviting UK travel agents, tour operators and travel industry professionals to meet a wide range of Malaysian tourism sellers at its Tourism Malaysia 2026 Roadshow, taking place in Manchester on 28 October and London on 30 October 2026. 

Designed specifically for the UK travel trade, the two-city roadshow will provide agents with a valuable opportunity to meet Malaysian tourism representatives face-to-face, discover new and refreshed products, explore partnership opportunities and gain first-hand knowledge to help them sell Malaysia with greater confidence. 

With Visit Malaysia 2026–2027 now gathering momentum, Tourism Malaysia is bringing together Malaysian tourism partners to showcase the breadth of experiences available across the country – from city breaks, luxury resorts and island escapes to culture and heritage, gastronomy, nature, wildlife, adventure and community-based tourism. 

For UK travel professionals, the roadshow offers an opportunity to meet the people behind the products and discuss directly how Malaysian destinations and experiences can be incorporated into holidays and tailor-made itineraries for their clients. 

Sulaiman Suip, Director of Tourism Malaysia UK & Ireland, said: 

“We want this roadshow to be much more than a destination presentation. We want it to be a business opportunity for our UK travel trade partners.

“We are bringing Malaysian tourism sellers directly to Manchester and London so that agents can meet them, discover what is new, ask questions about their products and explore opportunities to develop new programmes and itineraries for their clients. 

“Malaysia has an incredible variety of experiences, and our Malaysian partners have products that can cater to different types of travellers – from families and couples to luxury travellers, adventure seekers, nature and wildlife enthusiasts, and those looking for authentic cultural experiences. 

 “For agents who want to refresh their Malaysia knowledge, discover something different or develop new ideas for their clients during Visit Malaysia 2026–2027, this is an excellent opportunity to meet our partners directly.” 

A key feature of the roadshow will be the opportunity for UK agents to network directly with participating Malaysian tourism sellers. 

The participating partners will showcase their latest products, destinations, accommodation, experiences and services, giving UK buyers the opportunity to discover new possibilities for their Malaysia programmes. 

Agents will be able to: 

From Kuala Lumpur, Penang and Langkawi to Sabah and Sarawak, Borneo, the East Coast and Malaysia’s tropical islands, the sellers will provide agents with fresh ideas on how to combine destinations and experiences to create more compelling Malaysia holidays. 

The roadshow will also highlight Malaysia's strengths in nature and wildlife, culture and heritage, food and gastronomy, wellness, adventure, beaches and islands, luxury travel and sustainable tourism. 

A NEW OPPORTUNITY FOR YOUR CLIENTS – MALAYSIA MY SECOND HOME 

In addition to destination and product presentations, each roadshow will feature a dedicated Malaysia My Second Home (MM2H) seminar, “Malaysia My Second Home – A New Opportunity for Your Clients”. 

The session will introduce UK travel professionals to the MM2H programme and provide an overview of the opportunities available for clients who may be interested in Malaysia as a longer-term base. 

This provides an additional opportunity for agents to understand a programme that may be relevant to clients considering extended stays or a longer-term lifestyle in Malaysia. 

The roadshow comes at a particularly important time as Tourism Malaysia and its industry partners continue to build momentum for Visit Malaysia 2026–2027. 

While Malaysia is already a well-established destination among British travellers, Tourism Malaysia sees significant potential to encourage repeat visitors and new travellers to explore more of the country. 

The roadshow therefore aims to help UK travel professionals move beyond the traditional Malaysia itinerary and discover new destinations, products and experiences that they can introduce to their customers.  

With strong air connectivity between the UK and Malaysia, including direct services to Kuala Lumpur, Malaysia remains highly accessible to British travellers. The country's widespread use of English, diverse accommodation options and broad range of tourism experiences further enhance its appeal. ​

Each event will begin with registration at 9.30am, followed by presentations from Tourism Malaysia and Malaysia My Second Home from 10.00am. 

Throughout the day, UK travel professionals will have the opportunity to meet and network with participating Malaysian tourism sellers, exchange ideas and discuss potential business opportunities. Lunch will be provided, with the programme concluding at 4.00pm. 

UK travel agents and tourism professionals are encouraged to register in advance and take advantage of this opportunity to meet Malaysia’s tourism sellers in person. 

Register here: Tourism Malaysia 2026 Roadshow – Fill in form  

Tourism Malaysia London is organising the Tourism Malaysia 2026 Roadshow in Manchester and London as part of its continued efforts to strengthen partnerships with the UK travel trade and support the promotion of Malaysia throughout the Visit Malaysia 2026–2027 campaign.  

Tourism Malaysia, officially known as the Malaysia Tourism Promotion Board, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. Tasked with promoting Malaysia as a preferred tourism destination, Tourism Malaysia has established itself as a major player within the international tourism landscape. 

Malaysia welcomed 42.2 million international visitors in 2025, up from 38.0 million in 2024, reflecting the continued strength and recovery of the country’s tourism sector. This momentum continues as Malaysia celebrates Visit Malaysia 2026-2027, a major national tourism campaign showcasing the country’s diverse culture, heritage, nature, gastronomy and experiences to travellers from around the world.