London, 15 August 2024 – Tourism Malaysia is thrilled to announce the launch of innovative durian-themed travel packages, designed to offer tourists a unique and immersive experience of Malaysia's beloved "King of Fruits", combined with enjoying the country’s natural wonders.
Agrotourism is a rapidly growing niche segment in Malaysia, attracting both domestic and international markets with a diverse array of activities related to the agriculture sector. Malaysia, abundant in agricultural resources, is well positioned to offer these enriching experiences. The specially curated durian-themed packages blend the allure of the durian with the excitement of adventure and relaxation.
Renowned for its vibrant cultural heritage and stunning landscapes, abundant in fresh, green scenery, Tourism Malaysia invites travellers to embark on an extraordinary journey – harmonising the delectable flavours of the durian with an array of exhilarating tourism experiences.
Durian, a tropical fruit distinguished by its large size and spiky, hard outer shell, is known to polarise opinions. A popular fruit in South-East Asia, the durian is cultivated all over the region, particularly in Malaysia, its place of origin, Indonesia and Thailand. It can be enjoyed in various forms - through traditional recipes like dodol durian, or with a modern twist such as durian chocolate. There are various types of Durian, including Musang King, Duri Hitam, and many more.
The newly launched durian-themed packages offer bespoke experiences designed to satisfy both the palate and the spirit of exploration. The packages feature journeys from verdant countryside to dynamic cityscapes, showcasing the rich contrasts of Malaysia. Whether one is a connoisseur seeking the finest durian varieties or an adventure enthusiast eager to uncover hidden treasures, these packages promise to exceed expectations. The diverse range of options includes luxurious golf retreats and hotels, immersive glamping experiences, enchanting rail journeys, captivating sightseeing tours, and stays in traditional homestays, ensuring there is something for every traveller in this carefully curated selection.
In addition to sampling durian with visits to durian farms, the packages invite travellers to explore the local area and cuisine through engaging activities such as cookery classes and tours of scenic locales such as Taman Negara (National Park) in Pahang, highlighting the country's incredible natural beauty.
Highlighted tours include durian tasting and stargazing at Taman Negara (National Park) in Pahang, exploring Kuala Selangor and Sekinchan featuring visits to the fireflies and blue tears, as well as day trips to explore places such as Malacca, known for its rich history, cultural heritage and diverse street food scene. Thrill-seekers are also well catered for, with options of combining a visit to the Kiulu Lee Durian Farm, located in Sabah, with exhilarating white water rafting included. Durian tasting can also be combined with a cultural and heritage tour of Kota Kinabalu, a vibrant coastal city in Sabah on the Malaysian part of Borneo. Known for its hiking trails, diverse rainforests, and spectacular beaches, Kota Kinabalu is also home to the majestic Mount Kinabalu.
Tourism Malaysia is thrilled to invite travellers to indulge in the unparalleled gastronomic delight of durian while experiencing Malaysia’s stunning natural scenery. The packages are part of ongoing efforts to showcase Malaysia's diverse cultural and culinary heritage, offering unique experiences that will attract durian enthusiasts from around the world and provide a fresh perspective on Malaysian tourism.
Package Example: 4 day, 3 night Penang Golf and Durian Experience, from £607 per person based on two sharing a twin room. After a game of golf, enjoy the uniqueness of Penang Durian. After, enjoy the various delights and uniqueness of Penang's cuisine. These include Nasi Kandar, Nasi Dalca, Asam Laksa, Cendol, and many more.Includes accommodation in a 4 star hotel, breakfast and 3 round of golf. Flights not included. For more information: www.malaysia.travel
For more information on Tourism Malaysia and travelling to Malaysia, please visit: www.malaysia.travel
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About Tourism Malaysia:
Tourism Malaysia, officially known as the Malaysia Tourism Promotion Board, operates as an agency under the Ministry of Tourism, Arts & Culture Malaysia. Tasked with the comprehensive promotion of Malaysia as a prime tourism destination, Tourism Malaysia has established itself as a prominent entity within the global tourism landscape. Its efforts have borne fruit, with Malaysia attracting a significant influx of tourists, registering an impressive 26.1 million arrivals in 2019 alone. This places Malaysia firmly among the ranks of the world's leading tourism destinations.
For more media information visit: https://www.tourism.gov.my
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