London, 5th March 2024 - Tourism Malaysia London has appointed ATW Travel Marketing as its official PR agency in preparation for Visit Malaysia Year 2026. This partnership marks the first full-time PR agency collaboration for Tourism Malaysia London since the pandemic, indicating the positive recovery of the country's tourism industry. Malaysia's diverse attractions, rich cultural heritage, natural beauty, tropical climate, and delicious cuisine are attracting travellers again.
"We are excited to collaborate with ATW Travel Marketing to boost our efforts further as we prepare for Visit Malaysia Year 2026," said Mr Noran Ujang, Director of Tourism Malaysia London. "Their extensive experience and proven track record in the travel and tourism industry make them the ideal partner to help us showcase Malaysia's diverse offerings. We welcome travellers to explore Malaysia's rainforests, mountains, and pristine beaches. We aim to showcase Malaysia's cultural diversity and natural beauty to captivate travellers and foster a deeper appreciation for our rich heritage."
ATW Travel Marketing will develop and implement a comprehensive PR strategy to raise awareness of Visit Malaysia Year 2026, generate positive media coverage, and attract international visitors to Malaysia. The Prime Minister, Datuk Seri Anwar Ibrahim, has targeted 27.3 million foreign tourist arrivals in 2026 with domestic spending of RM102.7 billion. The government has also allocated RM350 million to boost tourism promotions and activities to make Malaysia the world's top tourist destination again. Datuk Seri Anwar, also Finance Minister, said these include organising Visit Malaysia Year 2026 and collaborating with the industry to promote tourism activities and events within and outside the country. More than 200 cultural activists will also receive help in organising arts and cultural activities.
"We are honoured to be selected as Tourism Malaysia's official PR agency," said Hannah Filer, Managing Director of ATW Travel Marketing. "Drawing on our extensive travel experience and deep understanding of Malaysia, we'll craft captivating campaigns that ignite wanderlust and showcase the magic of this extraordinary destination. We'll delve into diverse experiences like its captivating cuisine, sustainable travel options, and unique niche packages, from archaeological adventures to diving experiences, highlighting why Malaysia is a must-visit destination."
Visit Malaysia Year 2026 is a national initiative to revitalise the country's tourism industry following the global pandemic. The campaign will promote Malaysia's rich cultural heritage, stunning natural beauty, and unique experiences to travellers worldwide.
For more media information, please visit the Tourism Malaysia Media Centre at https://www.tourism.gov.my
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About Tourism Malaysia:
Tourism Malaysia, officially known as the Malaysia Tourism Promotion Board, operates as an agency under the Ministry of Tourism, Arts & Culture Malaysia. Tasked with the comprehensive promotion of Malaysia as a prime tourism destination, Tourism Malaysia has established itself as a prominent entity within the global tourism landscape. Its efforts have borne fruit, with Malaysia attracting a significant influx of tourists, registering an impressive 26.1 million arrivals in 2019 alone. This places Malaysia firmly among the ranks of the world's leading tourism destinations. For more information visit: https://www.tourism.gov.my
About ATW Travel Marketing:
ATW Travel Marketing is a leading PR and marketing consultancy dedicated to serving the global travel and hospitality industry. Specialising in delivering comprehensive PR and communications solutions, ATW Travel Marketing crafts meticulously tailored content that resonates with diverse audiences worldwide. Representing tourism boards, hospitality clients, and tourism products, our expertise ensures maximum impact across international platforms. With a focus on personalised strategies and a commitment to excellence, ATW Travel Marketing stands as a trusted partner in achieving unparalleled success within the travel and hospitality sectors. For more information visit: www.atwtravelmarketing.com
Press Contact:
C/O ATW Travel Marketing
Jess Hopton
PR Director
Email: jess@atwtravelmarketing.com
Tourism Malaysia Press Centre: https://atw-travel-marketing.prowly.com/releases/tourism-malaysia
Tourism Malaysia Images and Press Kit: https://atw-travel-marketing.prowly.com/presskits/tourism-malaysia-images
