Overview
ATW secured a team from Luxuria Lifestyle, a distinguished luxury portfolio of publications, reaching readership in over 40 countries, to stay and review Amari Raaya Maldives in December 2023.
The Luxuria Lifestyle team reviewed and experienced Amari Raaya Maldives from 2nd – 9th December 2023.
The stay was part of a partnership between Luxuria Lifestyle and Amari Raaya Maldives, facilitated by ATW Travel Marketing. The comprehensive ongoing coverage package has included editorial, press release exposure and banner ads. Post stay there will be a dedicated, in-depth review on the site, and an interview piece. The pieces all reach a high net-worth audience.
They are a team of 5 in total (staying across 3 villas)
With 60,000 affluent subscribers and a primary focus on luxury travel, Luxuria Lifestyle provides an ideal platform for promoting Amari Raaya Maldives, ensuring significant outreach to a discerning audience.
The review stay was part of a wider partnership between Luxuria Lifestyle and Amari Raaya Maldives, facilitated by ATW. The comprehensive coverage package included editoral, press release exposure and banner ads.
Following the stay, Luxuria Lifestyle ran a dedicated in-depth resort review on the site, as well as an interview with GM Rainer Steinhilber. Interview was drafted by ATW.
About Luxuria Lifestyle
Celebrating a decade of excellence, Luxuria Lifestyle is a distinguished luxury portfolio of publications, reaching readership in over 40 countries. With a substantial audience of 60,000 affluent subscribers, and a number 1 interest in luxury travel, Luxuria Lifestyle provides an ideal platform for the strategic promotion of Amari Raaya Maldives. This influential positioning ensures a powerful outreach to a discerning audience with a significant affinity for luxurious experiences.
Luxuria Lifestyle International is a globally acclaimed brand with numerous awards and the distinguished title of being number 1 on Google. It proudly holds its position as the world's leading luxury lifestyle e-magazine and events group. Boasting a portfolio that currently includes six luxury digital titles, Luxuria Lifestyle serves as the ultimate guide to the affluent lifestyle.
The platform offers a comprehensive experience with a curated selection of informative and captivating articles featuring the world's most luxurious products and services. In addition to this, Luxuria Lifestyle provides industry news, interviews, reviews, features, and exclusive business-to-consumer events. This unparalleled offering caters to connoisseurs of luxury, corporate businesses, and affluent consumers from around the globe.
Instagram Coverage
Social media was not specifically included in the editorial agreement however ATW shared all social media details for Amari Raaya Maldives and encouraged sharing where possible.
Luxuria Lifestyle @luxurialifestyle 16,200 followers
Luxuria Lifestyle posted a pre-stay grid post detailing their upcoming stay at Amari Raaya Maldives, tagging @amariraaya: https://www.instagram.com/p/CxBbBRssOx4/?hl=en&img_index=1
They posted a second pre-stay grid post showing excitement for their upcoming stay at Amari Raaya Maldives as well as another Maldivian resort. This post included a tag: https://www.instagram.com/p/CzHVWsxscIW/?hl=en&img_index=2
Amber Lauren, Travel Editor @amberluxuria - 623 followers
Amber Lauren is a travel editor for Luxuria Lifestyle. She has posted regularly to her stories throughout the trip, tagging both @amariraaya and @onyxhospitalitygroup.
George Middleton, Travel Writer @georgemiddleton – 1,927 followers
George Middleton is a travel writer for Luxuria Lifestyle. He has posted regularly to his stories throughout the trip, tagging @amariraaya. He has also created a Maldives highlight, saving stories from his trip.
Josh Aaron - Sports Editor
@joshr_97 - 2,163 followers
@joshr_97 - 2,163 followers
Josh Aaron is a sports editor for Luxuria Lifestyle. He has posted to his stories throughout the trip, tagging @amariraaya. He has also created a highlight where he has saved stories from his trip.
Together, Luxuria Lifestlye Magazine, Amber Lauren, George Middleton and Josh Aaron have a combined Instagram following of 20,913
Total Grid Posts- 2
Total Stories- 24
Total Reels- 1 (played 1,800+ times)
Media coverage
Luxuria Lifestyle used their stay to create an extensive resort review for Amari Raaya Maldives and have released it on two of their sites.
Luxuria Lifestyle International: https://www.luxurialifestyle.com/a-luxurious-escape-to-paradise-a-comprehensive-review-of-amari-raaya-maldives/
Luxuria Lifestyle have released a detailed interview of Mr Rainer Steinhilber, GM, across two of their sites, including links at the end to the website and special offers pages.
Luxuria Lifestyle International: https://www.luxurialifestyle.com/luxuria-lifestyle-interviews-mr-rainer-steinhilber-gm-of-amari-raaya-maldives/
Overall Online Coverage
Commencing in July 2023, Luxuria Lifestyle began crafting articles for their website, preceding the opening of Amari Raaya Maldives. To date, they have authored a cumulative total of 24 articles featuring Amari Raaya Maldives across their two websites: https://www.luxurialifestyle.com and https://www.luxurialifestyle.co.uk
Number of articles published: 26
Total estimated views: 1,599
Total AVE: $159,900
Advertising
The Amari Raaya Maldives banner adverts have already received over 80,000 views since September 2023.
Additionally, the Luxury Lifestyle International global Amari Raaya Maldives newsletter resulted in over 680 clicks on Amari Raaya Maldives website specific offers pages.
Summary
To conclude, the Luxuria Lifestyle Magazine press trip to Amari Raaya Maldives was an unequivocal success. This remarkable experience not only gifted the team with unforgettable memories but also resulted in the creation of 4 articles and a wide-reaching array of social media coverage.
During their stay at Amari Raaya Maldives, the Luxuria Lifestyle team seamlessly combined moments of relaxation, adventure, and exploration every day. Their captivating narratives and Instagram reels, highlighting the breathtaking landscapes, crystal-clear waters, and thrilling activities, captured the interest of their 60k online readers and 16.3k Instagram followers.
