Overview
ATW Travel Marketing secured UK blogger and influencer, Beth Sandland to visit Amari Raaya Maldives with her husband and two young children, in January 2024.
Beth Sandland, a London-based traveller and photographer, is a multi-talented influencer whose journey began with exceptional photography skills and a passion for beauty writing. In 2019, her extensive travels through Australia, New Zealand, and Asia, documented on Instagram and her blog, showcased the transformative power of exploration and heightened her commitment to sustainability. With thousands of followers worldwide, Beth shares insightful lifestyle content, known for her brutal honesty and authenticity.
Now with 136k Instagram followers, she delves into relatable parenting, easy style, and adventurous family travel. Beyond her personal ventures, Beth's blog, Motherhood Edit, serves as a digital magazine "for mums by mums," celebrating the diverse experiences of motherhood with inclusive and relatable content, from real stories to practical tips. https://motherhoodedit.com/
Instagram Summary- Reach
Beth has posted 2 reels tagging and location tagging @amariraaya (as agreed). These reels received between 36-40k views any many positive comments with followers saying how they have/want to visit with their families. Some followers said, “I’ve been seriously influenced by your trip!’ and “I really want to book a family holiday to the Maldives now!”.
Beth posted 1 grid post including images from Amari Raaya Maldives, tagging @amariraaya.
Beth also posted an extra grid post featuring pictures from her stay as well as pictures from2 resorts in Thailand: https://www.instagram.com/p/C2sjmPct2rn/?hl=en&img_index=9
She also posted a total of 37 stories throughout her stay, tagging ARM.
Throughout her trip, Beth’s Instagram following grew by 1000+ showing how captivating and engaging her content was.
Tiny Travelship Collaboration
Beth Sandland collaborated with Tiny Travelship during her stay at Amari Raaya Maldives to produce an Instagram carousel grid post to highlight ARM as a tailor-made family friendly resort. This post consisted of nine images that Beth took during her stay (the other images shown on the next slide). This grid post was uploaded to both Beth’s Instagram and Tiny Travelship’s Instagram.
Tiny Travelship collab grid post: https://www.instagram.com/p/C37IbyaIm2W/?hl=en&img_index=1
Amari Raaya Maldives is also featured on Tiny Travelship’s website where it shows details of ARM’s family friendly features along with images and links to ARM’s website.
As you can see from the stats below, this collaboration between Beth Sandland and Tiny Travelship was a success in producing both awareness of Amari Raaya Maldives as a family focused resort and also producing traffic to Amari Raaya’s website.
Grid post
Reach: 33,688
Likes: 787
Saves: 177
Stories
Reach: 10,093
Link clicks (directing to Amari's listings page on tinytravelship.com): 538
Website
Listing page views: 555
'book now' clicks (directing to Amari's website): 45
Summary
In conclusion, the influencer press trip featuring Beth Sandland and her family at Amari Raaya Maldives was a resounding success. This exceptional journey not only gifted her family with unforgettable moments but also generated extensive coverage across her social media.
Throughout their time at Amari Raaya Maldives, Beth and her family showcased relaxation, adventure, and discovery. Her engaging Instagram and TikTok posts captivated her 124k+ followers with the resort’s serene scenery, diverse cuisine, and goal-worthy activities.
As well as sharing images/videos online, Beth has captured stunning content of Amari Raaya Maldives which she will share with the resort’s team for their own use as agreed.
