Amari Raaya Maldives​ Opening Media Giveaway Report​

In July 2023, ATW Travel Marketing conceived the idea of a biscuit giveaway as a unique strategy to introduce Amari Raaya Maldives to key press and partners in the UK. The initiative proved highly successful, garnering enthusiastic responses from media contacts. Editors shared the biscuits with their teams, resulting in exceptional visibility for the resort across major press outlets such as The Times, The Telegraph, and The London Evening Standard. The impact extended to social media, with posts featuring Amari Raaya Maldives, and direct coverage in leading trade publication TTG.

Following the giveaway, significant developments  ensued. A press trip with The Daily Mail was secured,  surpassing expectations with negotiated extensive coverage. In addition, a stay was directly organised for Lauren Jarvis, the travel editor of Breathe magazine, and a freelance travel writer. Positive responses were also received from partners such as Kaya Cheshire, PR Manager of British Airways / British Airways Holidays, who expressed keen interest in experiencing Amari Raaya and became a valuable contact, assisting with press trip flights.