Celebrating 60 years of Thai hospitality, ONYX Hospitality Group strengthens UK trade engagement with a focus on Thailand's beach destinations, Bangkok and evolving hotel experiences.
London, October 2026 – ONYX Hospitality Group, one of Asia Pacific’s leading hospitality management companies, is strengthening its engagement with the UK travel trade ahead of World Travel Market (WTM) London 2026, spotlighting its diverse portfolio of hotels and resorts across Thailand and the continued evolution of its flagship Amari brand.
As the Group celebrates its 60th anniversary in 2026, its focus remains on delivering distinctive hospitality experiences across Thailand's most sought-after destinations, from the tropical beaches of Southern Thailand to the established coastal resorts of Pattaya and Hua Hin, alongside the growing appeal of Bangkok for long-haul travellers.
Supporting these efforts, ONYX Hospitality Group’s UK Sales Representatives will attend WTM London 2026, taking place from 3–5 November at ExCeL London. The representatives will be available to meet with tour operators, travel agents and industry partners to exchange insights on the Group’s evolving brands and portfolio, explore business opportunities and strengthen relationships across the UK travel trade.
Spotlight on Thailand's Beach Destinations
Thailand's diverse coastal destinations remain central to ONYX Hospitality Group's UK market strategy, offering everything from vibrant beachfront escapes and family-friendly holidays to relaxed luxury retreats.
In Pattaya, Amari Pattaya combines contemporary Thai hospitality with a beachfront setting, extensive leisure facilities and family-friendly experiences. The property offers an appealing option for UK travellers seeking a resort holiday within easy reach of Bangkok.
On the idyllic island of Koh Samui, OZO Chaweng Samui offers a fresh, contemporary approach to beachfront accommodation, combining stylish, comfortable rooms with a laid-back island atmosphere and direct access to the golden sands of Chaweng Beach. With its inviting swimming pool, vibrant dining options and convenient location close to the island’s shopping, dining and entertainment, the hotel is particularly appealing to couples, families and independent travellers seeking a relaxed yet lively tropical escape.
Further along the Gulf of Thailand, Amari Hua Hin offers a more relaxed resort experience in one of the country's established seaside destinations. Combining Thai-inspired hospitality, spacious accommodation and leisure facilities, the property is well suited to couples, families and travellers seeking a quieter alternative to Thailand's busier beach resorts.
Southern Thailand is another key priority for the Group, with properties including Amari Phuket and Amari Koh Samui showcasing the breadth of its resort offering. From the dramatic coastline of Phuket to the tropical island setting of Koh Samui, these properties cater to travellers seeking beach relaxation, local experiences and the warmth of Thai hospitality.
Together, these destinations provide UK travel partners with a varied selection of accommodation options across different holiday styles, budgets and traveller preferences, creating opportunities for both standalone resort holidays and multi-centre itineraries.
The Evolution of Amari: A Contemporary Expression of Thai Hospitality
With more than 60 years of hospitality experience, ONYX Hospitality Group has built a strong foundation of expertise and market understanding, shaped by the evolving needs of travellers worldwide. The continued evolution of its brands is central to sustaining business growth and delivering distinctive, memorable experiences. The ongoing transformation of Amari marks another important chapter in this journey.
Rooted in Thai hospitality, Amari is evolving to meet the expectations of today's international travellers, combining contemporary design, meaningful local connections, distinctive dining experiences and warm, intuitive service.
This evolution is reflected across the brand's portfolio, including Amari Don Muang Airport Bangkok, which forms part of the wider transformation of the Amari guest experience.
The Group’s ongoing investment in brand development aims to strengthen Amari’s positioning within the upscale hospitality sector while preserving its distinctive approach to Thai-inspired hospitality, expressed through genuine warmth, thoughtful care and an intuitive understanding of guests’ needs.
For UK travel partners, the transformation presents opportunities to introduce both returning and first-time visitors to a refreshed Amari experience across Thailand's city and resort destinations.
Bangkok: A Growing Opportunity for Long-Haul Travel
Alongside its resort portfolio, ONYX Hospitality Group is highlighting the growing importance of Bangkok within the UK long-haul market.
Having recently been named the world's best city in Condé Nast Traveller's 2026 Readers' Choice Awards, Bangkok continues to attract international visitors for its vibrant dining scene, cultural attractions, shopping and hospitality experiences.
ONYX Hospitality Group’s Bangkok portfolio includes Oriental Residence Bangkok, a member of Small Luxury Hotels of the World (SLH) and a recipient of One MICHELIN Key for three consecutive years, offering an elegant, residential-style experience in the heart of the capital, and Amari Bangkok, an upscale city-centre hotel with convenient access to the city’s shopping, entertainment and cultural attractions.
Together, these properties provide UK tour operators with opportunities to develop multi-centre Thailand itineraries, combining the energy of Bangkok with beach destinations such as Pattaya, Hua Hin, Phuket and Koh Samui.
Strengthening Relationships with the UK Travel Trade
ONYX Hospitality Group continues to prioritise long-term relationships with the UK travel trade, with a focus on strengthening understanding of the Group’s portfolio of brands and creating opportunities to showcase the diverse travel experiences Thailand offers to long-haul travellers.
Sunny Kim, Vice President, Global Sales & Distribution Strategy at ONYX Hospitality Group, commented:
“Thailand continues to hold strong potential in the UK travel market, particularly among travellers seeking holidays that combine beach relaxation, cultural discovery and quality hospitality.
“As a hospitality management company rooted in Thailand, with a global perspective and a strong regional focus, we recognise the importance of understanding the expectations and travel behaviours of different markets. This insight helps us shape experiences that respond to the diverse needs of travellers. With properties across Pattaya, Hua Hin, Southern Thailand and Bangkok, we are well positioned to showcase the many facets of Thailand through a portfolio of distinctive hospitality brands. We aim to work closely with our UK travel partners to help travellers discover experiences that match their interests, while reinforcing Thailand’s appeal as a leading long-haul destination.”
Looking Ahead
As ONYX Hospitality Group enters its seventh decade, the company remains focused on strengthening its established brands, enhancing guest experiences and identifying opportunities to respond to changing travel trends.
This includes plans for Shama North Pattaya, currently anticipated to open in 2028/2029, reflecting growing interest in extended-stay accommodation in leisure destinations. The proposed development would build on the Group's established Shama serviced apartment brand, catering to travellers seeking greater flexibility, space and residential-style comfort for longer stays.
With its established portfolio across Thailand and dedicated UK sales representation, ONYX Hospitality Group is well positioned to support travel trade partners in developing distinctive Thailand holiday programmes for 2027 and beyond.
Meet ONYX Hospitality Group at WTM London 2026
ONYX Hospitality Group's UK Sales Representatives, Andrea Hogg and Michael Wareham, will be attending WTM London 2026 from 3–5 November at ExCeL London.
Travel trade partners are invited to arrange meetings with Andrea and Michael to discover more about the Group's Thailand resort portfolio, the ongoing evolution of its Amari brand and opportunities for collaboration in 2027 and beyond.
To arrange a meeting during WTM London 2026, please contact:
Andrea Hogg – UK Sales Representative, ONYX Hospitality Group
Michael Wareham – UK Sales Representative, ONYX Hospitality Group
For further information, visit www.onyx-hospitality.com
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About ONYX Hospitality Group:
ONYX Hospitality Group is a leading hospitality management company in Asia-Pacific, with a complementary portfolio of brands comprising Amari, OZO, Shama and Oriental Residence. Together, these brands serve the diverse needs of business and leisure travellers across the region, where ONYX has deep market expertise. Beyond accommodation, the Group also operates spa and food and beverage businesses. Drawing on six decades of management experience, ONYX delivers innovative hospitality solutions across the region while upholding internationally recognised standards and maintaining operational agility. By building enduring relationships with like-minded business partners, ONYX Hospitality Group delivers distinctive experiences in a dynamic and competitive market, responding to the evolving needs of today’s travellers.
More information: www.onyx-hospitality.com
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