London, July 2026: British travellers planning a summer escape to Malaysia have a new reason to visit in late July, as Citrawarna 2026—one of Southeast Asia's most vibrant celebrations of culture and heritage—returns to Kuala Lumpur's historic Merdeka Square from 24 to 26 July, bringing together dazzling parades, traditional performances and colourful cultural showcases from across the country.
Staged as part of Visit Malaysia 2026 (VM2026), the three-day festival brings together performers from across Malaysia's diverse states and communities for a celebration of the country's music, dance, food, art and heritage under the theme “The Rhythm. The Soul. The Nation”
For UK visitors already drawn to Malaysia's mix of rainforest, beaches and buzzing city life, Citrawarna offers something different: a rare chance to see the country's full cultural spectrum ‚Malay, Chinese, Indian, and indigenous Bornean traditions among them ‚performed together in one place over a single weekend.
"The UK is one of Malaysia's most important markets in Europe, and British travellers consistently tell us they want more than a beach holiday, they want to understand the culture behind the destination. Citrawarna gives visitors that in a single weekend, in the heart of the capital. With direct flights from London to Kuala Lumpur and a festival of this scale on the calendar, late July is shaping up to be a great time to visit." said Mr Sulaiman Suip, Director of Tourism Malaysia London.
Four experiences, one festival
Across the three days, visitors can explore four signature strands of the festival:
- Colours of Parade‚ a grand cultural procession through Merdeka Square combining music, dance and storytelling, performed by contingents representing every corner of Malaysia.
- Colours of Flavour, a showcase of Malaysian street food and regional delicacies, from Penang hawker classics to Sarawakian specialities.
- Colours of Culture, traditional performances and community activities reflecting Malaysia's multicultural make-up.
- Colours of Art, handicrafts and live demonstrations from artisans working in batik, weaving and traditional craft.
The centrepiece of the festival is the Colours of Parade on 25 July, when Merdeka Square ‚ the site of Malaysia's independence declaration in 1957‚ is transformed into a stage for one of the country's largest cultural showcases. First held in 1999, Citrawarna has become a fixture of Malaysia's cultural calendar - it's a festival with history.
Planning a trip
Kuala Lumpur is well served from the UK, with direct flights connecting London to the Malaysian capital in around 13 hours. Entry to Citrawarna is free and open to the public, with the full three-day programme centred on Merdeka Square in the city's colonial heart ‚within easy reach of major hotels and the KLCC district.
Book Now:
Between festival days, unwind at citizenM Kuala Lumpur, a stylish 4-star hotel known for its playful design, cosy living-room-style lounges and central location within easy reach of the city's sights and the festival grounds.
Lastminute.com is offering a 6-night package at citizenM Kuala Lumpur for £1,526pp including return flights from London Heathrow direct flights with Malaysia Airlines, departing Wed, 22 Jul and returning Wed, 29 Jul. Price includes accommodation in a Standard King Room based on 2 adults sharing a room, on a Room Only basis, plus flexible accommodation cancellation up to 19 Jul 2026. Total price including local fees: £1,526pp.
To book: www.lastminute.com For more information: https://www.citizenm.com/destinations/kuala-lumpur/citizenm-kuala-lumpur
Further programme details and event highlights will be announced in the coming weeks.
For more media information, please visit the Tourism Malaysia corporate site at https://www.tourism.gov.my
###
About Tourism Malaysia:
Tourism Malaysia, officially known as the Malaysia Tourism Promotion Board, operates as an agency under the Ministry of Tourism, Arts & Culture Malaysia. Tasked with the comprehensive promotion of Malaysia as a prime tourism destination, Tourism Malaysia has established itself as a prominent entity within the global tourism landscape. Its efforts have borne fruit, with Malaysia attracting a significant influx of tourists, registering an impressive 26.1 million arrivals in 2019 alone. This places Malaysia firmly among the ranks of the world's leading tourism destinations. For more information visit: https://www.tourism.gov.my
Follow on Instagram: www.instagram.com/tourismmalaysia_uk
About ATW Travel Marketing:
ATW Travel Marketing is a leading PR and marketing consultancy dedicated to serving the global travel and hospitality industry. Specialising in delivering comprehensive PR and communications solutions, ATW Travel Marketing crafts meticulously tailored content that resonates with diverse audiences worldwide. Representing tourism boards, hospitality clients, and tourism products, our expertise ensures maximum impact across international platforms. With a focus on personalised strategies and a commitment to excellence, ATW Travel Marketing stands as a trusted partner in achieving unparalleled success within the travel and hospitality sectors. For more information visit: https://atw-travel-marketing.prowly.com
Follow on Instagram: www.instagram.com/atw_travel_marketing
Press Contact:
ATW Travel Marketing
Hannah Filer, Director
Tourism Malaysia Press Centre: https://atw-travel-marketing.prowly.com/releases/tourism-malaysia
Tourism Malaysia Images and Press Kit: https://atw-travel-marketing.prowly.com/presskits/tourism-malaysia