May 2026: ONYX Hospitality Group is set to participate in ITB China 2026 in Shanghai, on 26– 28 May, as it celebrates its 60th anniversary and continues its strategic push to strengthen its presence in the Chinese market. The milestone year highlights six decades of expertise in hospitality management across the Asia-Pacific region.
At the event, the company will showcase its diverse brand portfolio across hotels, resorts, serviced apartments, and luxury residential management, offering travel solutions tailored to evolving preferences, while aiming to deepen engagement with Chinese travellers and foster new business partnerships.
This initiative is guided by ONYX’s long-term vision to become “The Best Medium-sized Hospitality Management Company in Asia Pacific.”
Amidst global shifts in the tourism industry, ONYX Hospitality Group has identified a clear trend among Chinese travellers shifting away from mass tourism to Free Independent Travellers (FIT), who seek meaningful and highly personalised experiences. Beyond comfort, safety, and convenient locations, these travellers are looking for accommodation that genuinely understands the context and purpose of their journey and supports their desire to explore destinations in deeper, more authentic ways. This guest-centric approach has long been central to ONYX’s philosophy, shaping the development of its brands, the delivery of its services, and the thoughtful expansion of its portfolio to meet the evolving expectations of modern Chinese travellers.
China remains a key strategic driver for ONYX Hospitality Group. Beyond healthy volume, ONYX has noted a positive trend toward increased length of stay, as Chinese travellers increasingly transition into more immersive and leisurely travel experiences.
These travellers are increasingly seeking quality leisure travel experiences focused on wellness and rejuvenation, as well as “B-leisure” trips that blend business productivity with leisure. This aligns with ONYX’s strategic hotel locations, situated in prominent business and lifestyle hubs across the region.
Another emerging trend is multigenerational travel, with families seeking spacious accommodation and activities that foster bonding across age groups. This trend is expected to be a major driver in Chinese tourism in 2026, and beyond. As such, ONYX’s participation in ITB China 2026 is a timely strategic move to address these evolving traveller behaviours, particularly among B-leisure segments.
Attending ITB China 2026 allows ONYX to present the strengths of its properties located in key strategic destinations, designed to deliver culturally attuned hospitality and cater precisely to the diverse lifestyles of today’s Chinese travellers.
Key Hotels in Thailand, Malaysia and Laos, Tailored for the Chinese Market:
- Amari Phuket – A luxury retreat tucked away in a quiet part of Patong Beach, offering a premium “Private Retreat” experience with panoramic views of the Andaman Sea, tailored to discerning Chinese travellers seeking exclusivity and tranquillity.
- Amari Bangkok – A redesigned landmark in the heart of Ratchaprasong, reflecting modernity and catering to both luxury leisure and MICE travellers, with direct access to top shopping and business districts.
- Amari Pattaya – Redefining beachfront family escapes in North Pattaya, this upscale property offers comprehensive recreational facilities ideal for multigenerational Chinese travellers.
- OZO North Pattaya – A smart lifestyle hotel with a focus on modern design, flexibility, and technology—perfect for the new generation of Chinese travellers who prioritise connectivity and ease of exploration.
- Amari Kuala Lumpur – Located in KL Eco City, a prime business and lifestyle district, this hotel provides elevated convenience and seamless connectivity for business and leisure travellers alike.
- Amari Johor Bahru – A premium property in the city’s commercial centre near Singapore, strategically positioned to tap into growing cross-border Chinese tourism in the region.
- Shama Yen-Akat Bangkok – A contemporary serviced residence in a peaceful residential enclave of Bangkok, offering spacious, apartment-style living with a strong sense of privacy and home comfort. Designed for long-stay guests and families, it provides a quiet residential base while remaining highly accessible, located within a 10-minute drive of the rapidly developing Central Business Districts of Silom and Sathorn, making it a convenient launch pad to the city’s business and lifestyle neighbourhoods. It appeals to Chinese travellers seeking a more local, flexible, and independent urban experience.
- Amari Vientiane Laos - A modern riverside hotel in the heart of Laos’ capital, combining contemporary comfort with warm hospitality and convenient access to cultural landmarks, business districts, and the Mekong riverfront. Well-suited to both leisure and business travellers seeking an emerging Southeast Asian destination with growing appeal among Chinese outbound markets.
Through its presence at ITB China 2026, ONYX Hospitality Group aims to reinforce its reputation as a trusted partner for Chinese investors and business allies. The company continues to expand its portfolio within China, with a strong focus on delivering unique guest experiences that resonate with new and emerging travel segments—key to driving long-term success and sustainable growth in Greater China.
ONYX Hospitality Group welcomes business partners and media representatives to engage in discussions and explore collaboration opportunities at its booth during ITB China 2026, taking place from 26–28 May 2026 at the Shanghai World Expo Exhibition and Convention Center.
For more information on ONYX Hospitality Group please visit: www.onyx-hospitality.com
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About ONYX Hospitality Group:
ONYX Hospitality Group, a reputable force in Asia-Pacific hospitality industry, operates a collection of comprehensive yet complementary brands - Amari, OZO, Shama and Oriental Residence - catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With six decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.
More information: www.onyx-hospitality.com
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