May 2026: ONYX Hospitality Group will participate in IMEX Frankfurt, taking place from 19–21 May 2026, as part of its ongoing regional growth strategy and commitment to strengthening its position as a leading hospitality player in Asia-Pacific.
ONYX Hospitality Group operates hotels, resorts, serviced apartments and luxury residences across its core brands — Amari, OZO, Shama and Oriental Residence. Rooted in Thai hospitality, with a global perspective and a clear focus on regional growth, the Group remains committed to delivering distinctive, high-quality experiences that resonate with diverse traveller and event audiences across the region.
As one of the world’s largest MICE (Meetings, Incentives, Conferences and Exhibitions) trade shows, IMEX Frankfurt provides a key international platform for ONYX to showcase its expanding portfolio and distinctive approach to event experiences.
This year’s participation holds particular significance as ONYX Hospitality Group celebrates its 60th anniversary, marking six decades of delivering memorable hospitality experiences across Asia-Pacific. The milestone underscores the company’s long-standing reputation as a trusted partner in the region’s travel and tourism sector, while reinforcing its forward-looking approach to evolving market demands.
At IMEX Frankfurt, ONYX Hospitality Group will showcase a selection of flagship properties that highlight the breadth and flexibility of its MICE portfolio across Thailand and key regional destinations, including:
Oriental Residence:
Oriental Residence is a serene expression of quiet luxury, where timeless elegance meets the warmth of intuitive, personalised service. Blending residential comfort with refined sophistication, Oriental Residence offers beautifully appointed suites, curated dining, and discreet moments of care that make every stay feel effortlessly impeccable.
As a two-time recipient of the Michelin Key distinction and a member of the Small Luxury Hotels of the World community, Oriental Residence Bangkok embodies “compact luxury that’s truly irresistible” - thoughtfully crafted for modern travellers seeking privacy and poise.
Amari Brand
Rooted in the warmth and wisdom of Thai hospitality, Amari is an upper-upscale hotel brand that offers premium, full-service experiences for both business and leisure travellers — across city MICE hotels, urban resorts, and coastal and mountain retreats.
Amari Bangkok: One of the flagship city MICE hotels within the Group, located in the heart of Bangkok, offering extensive meeting and event facilities alongside contemporary accommodation. Its central location and versatile function spaces make it well suited for conferences, corporate gatherings and large-scale events.
Amari Pattaya: A vibrant beachfront property offering a balance of leisure and business facilities. With flexible meeting venues, spacious outdoor areas and proximity to Bangkok, it caters to incentive groups, team-building programmes and corporate retreats.
Amari Phuket: A scenic resort set on the shores of Patong Bay, featuring a range of indoor and outdoor event spaces. Its beachfront setting and tailored event experiences make it a compelling choice for incentive travel, corporate retreats and destination events.
Across its portfolio, ONYX Hospitality Group offers versatile venues and tailored solutions designed to meet the evolving needs of meeting planners. From convention-linked facilities and city-based venues to resort environments and beachfront settings, the Group provides flexible options for a wide spectrum of MICE segments.
In addition to its brand portfolio, ONYX Hospitality Group also extends its hospitality expertise through a diverse range of spa and food and beverage offerings, including maai spa, Breeze Spa, as well as distinctive dining and lifestyle concepts such as Prego, Chom Sindh, Nila, and more. These complementary services further strengthen ONYX’s ability to create holistic, multi-dimensional experiences tailored to varied guest and event needs.
These are complemented by curated corporate experiences, including beachfront dinners, cooking classes designed for team engagement, and breakout sessions in unique settings such as sea view locations and non-traditional meeting spaces.
Central to ONYX’s MICE offering is its “Tailored Approach to Hospitality” philosophy, which informs every aspect of event delivery. This approach extends beyond venue provision to encompass the full delegate experience, with particular emphasis on elements such as creative catering as a key component of event storytelling. By incorporating local culinary elements, interactive dining concepts and thoughtful presentation, ONYX creates environments that encourage networking while reflecting the character of each destination.
The Group has observed a growing demand for more interactive and experience-driven dining within the MICE segment. In response, its culinary teams have developed concepts such as live chef stations, curated tasting experiences and menus featuring locally sourced ingredients. Wellness-focused offerings are also increasingly prioritised, with balanced menus designed to support delegate wellbeing and sustained engagement throughout event programmes.
A notable example is the ChomSindh concept at Amari Bangkok, where ingredients are sourced exclusively within Thailand to support local fishermen and farmers. This initiative reflects the preferences of today’s corporate travellers, who increasingly value authenticity, sustainability and meaningful connections to local communities.
Mr. Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, said:
“IMEX Frankfurt is an important platform for ONYX Hospitality Group to reinforce its position as a leading regional player in the MICE sector. As we celebrate our 60th anniversary, we remain focused on delivering differentiated experiences that respond to the evolving expectations of our clients. Through our ‘Tailored Approach to Hospitality,’ we create flexible and locally inspired solutions that not only meet the functional needs of events but also foster meaningful engagement and memorable experiences for delegates.”
This 60-year milestone not only reflects ONYX Hospitality Group’s achievements to date, but also marks a significant step toward its future growth. As the company enters its seventh decade, ONYX continues to build on its strong foundation while evolving in line with emerging trends in MICE and leisure travel, ensuring its offerings remain relevant, engaging, and aligned with the needs of modern event organisers and travellers alike.
For more information on ONYX Hospitality Group please visit: www.onyx-hospitality.com
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About ONYX Hospitality Group:
ONYX Hospitality Group, a reputable force in Southeast Asia's hospitality industry, operates a collection of comprehensive yet complementary brands - Amari, OZO, Shama and Oriental Residence - catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With over five decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.
More information: www.onyx-hospitality.com
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