London, March 2026: Amari Phuket, a leading resort in Thailand within the ONYX Hospitality Group portfolio, recently welcomed a group of UK agents from Kuoni for a familiarisation visit, offering them the opportunity to experience the property and destination first-hand.
ONYX Hospitality Group is a leading regional player and prominent hospitality management company in the Asia-Pacific region, specialising in hotels, resorts, serviced apartments and luxury residences. Its diverse portfolio — featuring the brands Amari, OZO, Shama and Oriental Residence — caters to a wide range of travel styles and preferences, from city breaks and leisure escapes to luxury resorts and serviced residences. As ONYX celebrates its 60th anniversary in 2026, marking six decades of shaping memorable hospitality experiences across the region, the group continues to strengthen its position as a trusted leader in Asian travel.
The visit forms part of ONYX Hospitality Group’s ongoing commitment to the UK and Irish markets, which continue to be of key strategic importance. Demand for Thailand from these regions remains strong, with ONYX reporting positive performance in 2025, including a 13% increase in room nights and a 16% rise in revenue compared to 2024. These results reflect growing brand awareness and sustained interest in Southeast Asia, particularly Thailand, among UK and Irish travellers.
As part of this milestone year, ONYX remains focused on building strong relationships with its trade partners, with initiatives such as familiarisation visits playing a key role. Providing agents with first-hand experience enables them to more confidently recommend destinations and properties to their clients.
Amari, one of ONYX’s flagship brands, remains synonymous with warm, authentic Asian hospitality and contemporary comfort, and continues to perform strongly within the UK and Ireland market.
Set along the tranquil shores of Patong Beach, Amari Phuket offers a scenic setting overlooking the turquoise waters of the Andaman Sea. The resort combines relaxed beachfront serenity with contemporary comfort, making it well suited to couples, families and groups alike. Guests can enjoy a range of facilities including three free-form swimming pools, a Kids Club and Breeze Spa, alongside a collection of distinctive dining venues. Highlights include the private TreePods for an elevated treetop dining experience, La Gritta’s authentic Italian cuisine, and Rim Talay’s international and Asian specialities served with sweeping sea views. Samutr Bar and The Jetty provide stylish settings for sunset drinks and evening dining, while the resort’s location also offers convenient access to Phuket’s key attractions, including Jungceylon Shopping Mall, Central Patong and Phuket Town.
Participating in the visit:
Name | Department |
Jessica Taberner-Atkin | Expert Hub - Indian Ocean Team Lead, Kuoni |
Daisy Brand-Traverso | Expert Hub - Destination Expert - Far East, Kuoni |
Kelly Eroglu | Retail - Asst Manager - JL Cardiff, Kuoni |
Holly Wheeler | Retail - PTE – Chichester, Kuoni |
Monique Powell | Senior Product Executive, Kuoni |
Pawinee Panan (Dao) | Manager, Sales, Amari Phuket (in 2nd image only) |
For more information on Amari Phuket please visit: www.amari.com/phuket
For more information on ONYX Hospitality Group please visit: www.onyx-hospitality.com
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About ONYX Hospitality Group:
ONYX Hospitality Group, a reputable force in Asia-Pacific hospitality industry, operates a collection of comprehensive yet complementary brands - Amari, OZO, Shama and Oriental Residence - catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With six decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers. More information: www.onyx-hospitality.com
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