London, March 2026: ONYX Hospitality Group, a leading regional player and prominent hospitality management company in the Asia-Pacific region, specialising in hotels, resorts, serviced apartments, and luxury residences, has reported strong performance from the UK and Ireland market in 2025.
Compared to 2024, the group recorded a 13% increase in room nights and a 16% increase in revenue, reflecting sustained demand and growing brand awareness across the region.
The positive results mark a strong start to the year and support an optimistic outlook for 2026, and beyond, as UK and Irish travellers continue to show strong demand for Southeast Asia, particularly Thailand. This year is especially significant for ONYX Hospitality Group as it celebrates its 60th anniversary, marking six decades of shaping memorable hospitality experiences across the region and reinforcing its reputation as a trusted leader in Asian travel.
The results also reflect the Group’s continued commitment to driving its portfolio strategy in strategic locations, enhancing and elevating service standards, and enriching the overall guest experience. While each property offers a distinct experience shaped by its unique location, all operate under clearly defined brand standards to ensure consistency in quality and service excellence. Through this approach, ONYX Hospitality Group remains focused on meeting the evolving needs of today’s travellers while delivering sustainable long-term growth.
ONYX Hospitality Group’s diverse portfolio caters to a wide range of travel styles and preferences, from leisure and city breaks to luxury resorts and serviced residences.
Amari, one of the group’s flagship brands, remains synonymous with warm, authentic Asian hospitality and contemporary comfort, and has continued to perform strongly in the UK and Ireland market. OZO, the group’s upper-midscale brand, appeals to modern travellers with its youthful energy, smart design, vibrant locations, and strong focus on a great sleep experience. Shama offers stylish serviced apartments for guests seeking space, flexibility, and a true home-away-from-home experience.
At the luxury end of the portfolio, Oriental Residence Bangkok continues to stand out as a refined urban retreat. A proud member of Small Luxury Hotels of the World, the property was awarded a prestigious MICHELIN Key for two consecutive years in 2024 and 2025, further cementing its reputation as one of Bangkok’s most distinguished addresses.
Thailand Remains a Key Driver
The UK’s appetite for travel to Thailand continues to grow, and ONYX Hospitality Group is well positioned to meet this demand through its extensive footprint across the country. The group operates in iconic destinations including Bangkok, Koh Samui, Pattaya, Phuket, and Krabi, alongside newer additions such as Amari Bangsaen, which opened in 2025.
Just east of Bangkok, Bangsaen is a relaxed coastal town long favoured by domestic Thai travellers but still relatively unknown internationally. With its laid-back beachfront, local seafood scene, and slower pace, Bangsaen offers a more authentic alternative to Thailand’s busier beach resorts. Easily accessible from Bangkok, the town is under a two-hour drive from Suvarnabhumi Airport.
Amari Bangsaen is a vibrant beachfront retreat located on the lively Bangsaen Beach promenade. The 154-room hotel features contemporary design, tropical swimming pools set within lush gardens, creative dining concepts, and immersive social spaces, making it an appealing choice for families, couples, and travellers seeking a more local coastal experience.
Beyond Thailand: Growing Regional Interest
While Thailand remains a core focus, ONYX Hospitality Group is also seeing growing interest from UK and Irish travellers in discovering new destinations or returning to familiar countries while exploring different regions. The group’s presence in Malaysia, Sri Lanka, and Laos supports this trend, offering travellers greater choice across Southeast Asia while maintaining consistent standards of comfort and service.
Commenting on the results, Andrea Hogg, UK Sales Director, ONYX Hospitality Group, said:
“We are delighted to see such a strong uplift in bookings from the UK and Ireland market, which reinforces the continued appeal of our portfolio across Thailand and beyond. With travellers increasingly seeking both quality and value, ONYX Hospitality Group is well positioned to deliver experiences that range from vibrant city stays to relaxing beachfront escapes.
Thailand remains incredibly popular, and the ‘White Lotus effect’ shows no sign of slowing. Well-established properties such as Amari Bangkok, Amari Koh Samui, and Amari Phuket continue to perform strongly, while newer additions like Amari Bangsaen are steadily building awareness. We are also seeing continued growth in family and multi-generational travel, with Thailand offering something for everyone — from activities and dining to accommodation that suits all ages.
Looking ahead, we remain committed to working closely with our trade partners to build on this momentum. Collaboration is key, and agents and operators can access training videos, factsheets, imagery, and social media assets via our dedicated trade platform, Myhablo.”
Expansion and Investment Across the Region
In line with its ambition to become “The Best Medium-sized Hospitality Management Company in the Asia-Pacific Region,” ONYX Hospitality Group continues to invest in both new openings and existing properties.
Key recent and upcoming developments include Shama Sukhumvit 101 Bangkok, now open, in partnership with SENA HHP Co., Ltd. The 86-unit premium serviced apartment features spacious contemporary interiors, lifestyle amenities including a swimming pool and fitness centre, and the brand’s signature Shama Social Club, designed to foster community and connection for short- and long-stay guests.
In Malaysia, OZO Medini is currently in soft-opening phase, with a full opening expected in June 2026. Located in Iskandar Puteri, Johor, the 198-room hotel will be the second OZO-branded property in Malaysia and reflects the group’s continued expansion across the region.
Enhancing the Existing Portfolio
Alongside expansion, ONYX Hospitality Group continues to invest in its existing hotels. Renovation projects continuing in 2026 include Amari Don Muang Airport Bangkok, where guest rooms and key facilities are being upgraded to further enhance comfort and convenience for travellers. Connected directly by an overhead walkway to Don Mueang International Airport, the hotel offers seamless access for transit guests, early morning departures, and quick transfers to the city, making it an ideal base for both business and leisure stays.
Meanwhile, Amari Buriram United is in the final phase of renovations, including updates to its swimming pool and restaurants. As Thailand’s unique football-themed hotel, located just two minutes from Thunder Castle Stadium, the property remains a distinctive draw for sports fans, leisure travellers, and corporate guests seeking a memorable setting for meetings, events, or incentive trips.
With strong momentum from the UK and Ireland market and a robust pipeline of openings and enhancements, ONYX Hospitality Group is well positioned for continued growth throughout 2026, and beyond.
For more information on ONYX Hospitality Group please visit: www.onyx-hospitality.com
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About ONYX Hospitality Group:
ONYX Hospitality Group, a reputable force in Asia-Pacific hospitality industry, operates a collection of comprehensive yet complementary brands - Amari, OZO, Shama and Oriental Residence - catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With six decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.
More information: www.onyx-hospitality.com
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