Tourism Malaysia Launches New Promotional Videos to Drive Global Excitement for Visit Malaysia 2026

London, June 2025: Tourism Malaysia has launched a powerful new suite of promotional videos as part of its flagship campaign, Visit Malaysia 2026 (VM2026). This landmark initiative aims to position Malaysia as a premier global destination defined by cultural richness, natural beauty, and warm human connection.

As part of its digital and creative strategy, the extensive library of videos is designed to inspire tourism partners, airlines, travel agents, and the wider industry across key global markets. Through immersive storytelling and compelling visual narratives, the campaign invites international travellers to rediscover Malaysia’s beauty, culture, and diversity. These videos serve as a cornerstone of the global promotional strategy in the lead-up to Malaysia’s landmark Visit Malaysia 2026 celebration.

VM2026 aims to reposition Malaysia as a top-tier global destination for cultural diversity, heritage, and eco-tourism excellence. The campaign is underpinned by five strategic pillars: sustainable tourism, cultural and heritage experiences, adventure and nature-based travel, digital innovation, and enhanced global connectivity. These focus areas align with evolving traveller preferences for authentic, meaningful, and environmentally responsible experiences.

The VM2026 promotional video campaign is more than a marketing effort — it is an emotional journey, inviting the world to not just see Malaysia, but to feel its rhythm, its soul, and its heartbeat.

“Echoes of Harmony” is an immersive, emotionally charged visual campaign that connects viewers to Malaysia through its most universal language: rhythm. The heartbeat of Malaysia is expressed through traditional drumbeats — beginning at dawn with the resonant call of the beduk — and flows through the nation’s landscapes, festivals, and cultural expressions.

The video narrative follows a sensory-rich journey:

· Dramatic landscapes from lush rainforests to vibrant cities

· Cultural choreography, from the Malay Zapin and Indian Bharatanatyam to Chinese Lion Dances

· Authentic emotions, captured through smiling faces and moments of awe

· Multilingual narration in Arabic, Mandarin, and English, with subtitles for global inclusivity

· An invitation to explore — positioning Malaysia as a dream destination for Middle Eastern, Chinese, and European travellers

The drumbeats serve as a unifying rhythm, connecting Malaysia’s vibrant traditions, landscapes, and people into one powerful visual symphony.

The vibrant collection of promotional videos is available in English, Mandarin, and Arabic, produced in multiple formats to maximise versatility, global reach, and impact across a wide range of platforms. These videos not only highlight the broad appeal of Malaysia as a travel destination but also delve into themed segments that celebrate the country’s rich cultural depth and diversity. From “Gastronomy and Retail” and “Islands and Beaches” to “Unforgettable Events and Festivals” and “Culture and Heritage Experiences,” each video vividly captures the spirit of Malaysia’s unique attractions and vibrant cultural mosaic.

· Two full-length videos (35 minutes each) available in English and Mandarin

· Five short zoning videos (5–9 minutes) highlighting regional travel themes (English only)

A total of 204 video units, available in English, Mandarin, and Arabic, presented in both generic and segmented formats. These include:

· General promotional videos (3-minute and 5-minute versions)

· Eight thematic segments, available in 15s, 30s, 60s, and 90s versions:

1. Surreal Dive into Gastronomy and Retail

2. Surreal Escape to Islands and Beaches

3. Surreal Marine Wonders

4. Crafting Surreal Lifestyle

5. Unforgettable Events and Festivals

6. Discover Iconic Landmarks

7. Surreal Nature and Adventure

8. Culture and Heritage Experiences

Mr. Sulaiman Suip, Director of Tourism Malaysia London, commented:

The Visit Malaysia 2026 campaign marks a significant milestone in Malaysia’s tourism journey, focusing on industry resilience, innovation, and community-driven growth. These videos are not just promotional tools - they are windows into the surreal beauty, rich culture, and warm hospitality that define Malaysia.

 https://docs.google.com/document/d/1T6GQhSuZX40gm78DUd0NRhO01tAsqm2hOpV6x-eJAcU/edit?usp=sharing

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About Tourism Malaysia: 

Tourism Malaysia, officially known as the Malaysia Tourism Promotion Board, operates as an agency under the Ministry of Tourism, Arts & Culture Malaysia. Tasked with the comprehensive promotion of Malaysia as a prime tourism destination, Tourism Malaysia has established itself as a prominent entity within the global tourism landscape. Its efforts have borne fruit, with Malaysia attracting a significant influx of tourists, registering an impressive 26.1 million arrivals in 2019 alone. This places Malaysia firmly among the ranks of the world's leading tourism destinations.  

For more media information visit: https://www.tourism.gov.my 

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C/O ATW Travel Marketing  

Jess Hopton - PR Director 

Email: jess@atwtravelmarketing.com 

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