London, March 2025: ONYX Hospitality Group, the prominent management company in Southeast Asia specialising in hotels and resorts, serviced apartments and luxury residences, recently welcomed a select group of British Airways Holidays sales agents from the UK on an exclusive familiarisation (FAM) trip to Thailand, offering them first-hand experiences at Amari Phuket, Amari Koh Samui, and OZO Chaweng Samui.
The trip was designed to provide agents with in-depth knowledge of these popular resorts, allowing them to confidently recommend the best stays for their high-end clientele.
ONYX Hospitality Group curated an immersive itinerary, allowing agents to explore various room categories, key public spaces, dining venues, and leisure facilities. This first-hand experience provided valuable insights into the distinctive hospitality, signature offerings, and standout experiences that define both the Amari and OZO brands.
The Amari brand is renowned for its warm and contemporary Thai-inspired hospitality. With a strong focus on elevated service, locally inspired design, and world-class amenities, Amari properties provide modern-contemporary spaces for guests to connect and relax in some of Asia’s most sought-after destinations. OZO is designed for travellers who value comfort, convenience, and connectivity. Known for its stylish yet practical accommodation options and vibrant service culture, OZO hotels offer a seamless stay with thoughtful touches, including premium sleep-centric rooms, energising breakfasts, and prime locations that allow guests to easily explore their surroundings.
Amari Phuket – Offering an unparalleled beachfront experience on the pristine sands of Patong Beach. A highlight of the resort is the TreePods: providing a secluded and intimate dining experience, elevated and hidden amongst matured trees, offering stunning views of Patong Bay. After a day of relaxing at the pool or exploring, spectacular sunsets can be enjoyed from Amari Phuket’s renowned hotspots The Jetty and Samutr Bar.
British Airways Holidays Sales Agents at Amari Phuket, hosted by Alexandre Huet, Resort Manager, Amari Phuket.
Amari Koh Samui – Located on the beautiful Chaweng Beach, Amari Koh Samui blends traditional Thai elegance with modern comfort. The resort now features three swimming pools, including a newly opened pool in the Garden Wing, offering a serene space that enhances the resort's family-friendly appeal. Guests can also enjoy spacious accommodations and exceptional dining at Prego, one of the island’s top Italian restaurants.
In addition to the new pool, the resort has updated its Garden Wing with new room categories, including Superior Pool Side, Superior Pool View, and Superior Garden View rooms, all offering easy access to the pool and lush gardens. Launching in May 2025, the Tropical Pool Side Connecting Rooms offer a perfect balance of privacy and togetherness for families, with connecting doors and balconies that overlook the pool and gardens for ultimate relaxation.
British Airways Holidays Sales Agents at Amari Koh Samui, hosted by Ruud Hulscher, General Manager, Amari Koh Samui.
OZO Chaweng Samui – A vibrant and stylish beachfront hotel designed for modern travellers, featuring sleek rooms and an unbeatable location in the heart of Chaweng, perfect for those looking to explore the island’s rich culture, nightlife and attractions. OZO Chaweng Samui features a free-form beachfront swimming pool designed for guests to relax and cool off after a busy day of exploring. Additionally, there is a dedicated children's pool adjacent to the main pool, providing a safe and enjoyable space for younger guests.
British Airways Holidays Sales Agents at OZO Chaweng Samui, hosted by OZO Chaweng Samui representatives including Mr. Andrias Ananta (General Manager).
Through this first-hand experience, ONYX Hospitality Group reaffirmed its commitment to exceptional stays in Thailand’s top destinations. Hosting the British Airways Holidays team ensures industry partners can confidently recommend tailored experiences to discerning travellers, while ONYX continues to strengthen its travel trade partnerships.
For more information on ONYX Hospitality Group please visit: www.onyx-hospitality.com
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About ONYX Hospitality Group:
ONYX Hospitality Group, a reputable force in Southeast Asia's hospitality industry, operates a collection of comprehensive yet complementary brands - Amari, OZO, Shama and Oriental Residence - catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With over five decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.
More information: www.onyx-hospitality.com
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