ATW is a dynamic integrated PR and marketing consultancy specialising in content creation, photography, and PR services tailored specifically for the global travel industry. With over 40 years of combined experience, the all female team brings a unique perspective to every project they undertake.
Hannah Filer
Founder & Managing Director
Steering the ATW ship is Hannah Filer, a seasoned professional with over 20 years of experience in global communications strategies and PR campaigns for destinations, hotel brands, and airlines. Hannah launched ATW in 2015 after a distinguished career in Asia's hospitality sector, where she lived in various countries, including Thailand and the Maldives, before settling in Lincolnshire with her young family.
Before founding ATW, Hannah served as Director of Communications at ONYX Hospitality Group. In this role, she developed and executed the communications strategy for four hotel brands, overseeing the global communications strategy, managing six international PR agencies, launching the OZO hotel brand, and directing marketing communications for 38 properties.
Her Prior to this, Hannah worked with the Jumeirah Group, where she managed PR and marketing activities for two properties in the Maldives, followed by over five years at one of the UK’s top specialist travel and tourism agencies, working across various tourism board and hotel accounts.
Hannah's extensive experience and strategic vision have positioned her as a leader in the industry, driving successful global campaigns and fostering strong industry relationships.
Jess Hopton
PR Director
Jess Hopton is a seasoned travel PR professional with over 15 years of experience. Before joining the ATW team Jess worked at Riva Global, a leading communications and brand collaborations agency, where she developed innovative strategies for luxury hotels, international real estate, architecture, design, wellness, and lifestyle brands. Prior to this, Jess led significant accounts at Hills Balfour, including ONYX Hospitality Group, Qatar Tourism Authority, and Tahiti Tourisme from 2011 to 2018.
Jess's expertise spans media outreach, press trip coordination, crisis communications, and partner relationship management. She has successfully launched hotels in Bangkok and the Maldives, showcasing her ability to deliver impactful results. Her strategic vision and commitment to excellence make her an invaluable partner for enhancing the appeal and engagement of hotels and destinations.
A recognised expert in family travel, Jess enjoys planning adventures with her young daughter, exploring both local and international destinations. Jess’s client-centric approach and proven track record underscore her dedication to the travel industry.
Ellen Hommel
PR Assistant
Meet Ellen Hommel, ATW’s PR Assistant and a dedicated travel enthusiast with a rich background of unique experiences. Ellen’s passion for travel is deeply rooted in her past adventures which include spending four months working in the French Alps and exploring her roots in South Africa.
Coming from a family that runs the longest-standing independent travel agency in her hometown, Ellen has a strong connection to the travel industry. She possesses a profound understanding of social media dynamics and influencer collaboration, recognising their instrumental role as valuable tools for travel clients. Ellen's diverse experiences and keen grasp of these modern tools make her a valuable addition to the ATW team.
Based at the Lincolnshire office, Ellen collaborates with Hannah to bring her expertise to the forefront. Ellen assisted in organising the attendance of multiple clients, including Tourism Malaysia and ONYX Hospitality Group, at World Travel Market (WTM) 2023. Ellen’s passion, coupled with her practical experience and innovative approach, make her an asset to ATW as they navigate today’s digital landscape.
