London, December 2023: ONYX Hospitality Group, the prominent management company in Southeast Asia, is expanding its renowned serviced apartment brand, Shama, with five new properties across Asia. The company recognises the increasing demand for serviced apartments, particularly in the post-pandemic era, and is confident that these new additions will meet the needs of business, leisure, and the growing segment of ‘Bleisure’ travellers.
The Shama brand is renowned for its commitment to providing contemporary, stylish, and spacious serviced apartments. Acknowledging and responding to the popularity of serviced apartments for both long and shorter stays, across the domestic and international markets, ONYX confidently introduces five new Shama properties: two in China including Hong Kong, two in Malaysia, and one in Thailand, with opening dates set for 2024.
Presenting a unique blend of modern design and local cultural influences, the Shama brand offers a distinctive hospitality experience that caters to the discerning needs of today's travellers. With a focus on creating a home away from home, Shama's well-appointed serviced apartments are thoughtfully designed to provide comfort, convenience, and a sense of belonging for both short and extended stays. Shama is synonymous with personalised service, ensuring that guests enjoy a seamless and memorable stay characterised by a perfect balance of luxury and practicality.
Each Shama property reflects the brand's dedication to delivering a lifestyle-centric approach, where guests can immerse themselves in the vibrant surroundings while enjoying the comforts of a fully equipped residence.
With over 50 years of experience, ONYX Hospitality Group is well-positioned to meet the growing demand for serviced apartments in Asia. The company is expanding its Shama brand to cater to business travellers, Bleisure tourists, and leisure visitors seeking convenient, flexible accommodation, with all the amenities of a home-away-from-home.
Recent trends, such as visa policies favourable to extended business stays and the rise of Bleisure travel, are driving demand for serviced apartments. ONYX Hospitality Group is responding to this trend with investments in new Shama properties across Asia. The company is confident that its expertise and understanding of the market, coupled with the brand’s new locations, will enable it to capture a significant share of this growing segment.
Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, highlighted, "The effectiveness of our customised approach to hospitality management enables us to identify investors who understand and share our vision and are prepared to foster high-quality growth in the business. This, in turn, instills confidence in us to invest in the expansion of the 'Shama' serviced apartment brand portfolio."
He also said, "Shama is a brand under ONYX Hospitality Group's management, guided by the concept of 'Freedom to Explore.' Our aim is to encourage residents to venture out, embrace the city's vibrancy, and enjoy an exciting and fulfilling life, even when staying in an unfamiliar place, without the sense of loneliness."
Each Shama property in Bangkok embodies the spirit of connectivity through the Shama Social Club, a vibrant hub that brings together global travellers. This inclusive community facilitates seamless transitions and fosters meaningful connections with the local culture.
ONYX Hospitality Group currently operates a total of 16 Shama locations, including 6 in Thailand, 6 in Hong Kong, and 4 in China. ONYX Hospitality Group is committed to expanding the Shama brand whilst continuously evolving and striving to provide guests with the exceptional service and amenities that they have come to expect.
Upcoming Shama properties scheduled to open in 2024:
China including Hong Kong: Shama Hub Metro South Hong Kong, Shama Hub Qiantang Thailand: Shama Luxe Sathorn
Malaysia: Shama Medini Malaysia, Shama Suasana Johor Bahru.
# # #
About Shama
Shama is a serviced apartment brand under the management of ONYX Hospitality Group, a Thai company known for managing leading hotels, resorts, and serviced apartments in Southeast Asia. The Shama brand has its roots in Hong Kong and has gained widespread recognition and acceptance, not only in Hong Kong but also in the People's Republic of China. ONYX Hospitality Group acquired the Shama brand in 2010 and has consistently invested in its expansion both within Thailand and internationally, up to the present day.
A key strength in ONYX Hospitality Group's approach to managing serviced apartments under the Shama brand lies in its exceptional ability to employ a management style that adds value and generates sustainable profits for the assets under its care. This makes it an attractive choice for investors and real estate entrepreneurs in search of new investment opportunities. In addition, the Shama brand boasts notable strengths in terms of its location and service offerings. Positioned in exceptional locations, these residential areas offer convenient access to both travel and business districts. Shama properties function to accommodate the needs of both short and long-term stays, providing services and guest care that meet the standards typically associated with hotels. Furthermore, a "Shama Social Club" is available, offering a range of activities designed to help guests become familiarised with their new environment and the local community surrounding each Shama location. This creates a welcoming atmosphere that makes guests feel at home, where Shama becomes their second home.
The Shama brand is currently categorized into three tiers: Shama Lux, Shama, and Shama Hub, catering to the diverse needs of customers across the Upper Upscale to Upper Midscale levels. Shama has established its presence with 6 locations in key areas of Bangkok, Thailand, and an additional 10 locations in Hong Kong and the People's Republic of China. Furthermore, 5 more locations are in the pipeline for future openings. For additional information, please visit the website at www.shama.com.
About ONYX Hospitality Group
ONYX Hospitality Group is a subsidiary of the Italthai Group of Companies. It is renowned for its expertise in managing hotels, resorts, and serviced apartments, with a widespread presence in Southeast Asia. The Group has a diverse portfolio of brands, each catering to various target market segments. Brands like Amari, OZO, Shama, and Oriental Residence offer a wide range of services designed to meet the needs of a diverse clientele, including both business travellers and tourists.
ONYX Hospitality Group is recognised as a leader in Asia's hospitality and tourism industry. With a rich history spanning over five decades, it has accumulated extensive expertise and established management standards that meet international recognition. ONYX Hospitality Group's brands are committed to delivering exceptional experience and demonstrating agility in adapting to market changes. This dedication ensures the creation of the best and most optimal results for all stakeholders involved.
ONYX Hospitality Group is currently operational in 44 locations, spanning both domestic and international markets. The company is expanding its presence in numerous locations, both within the local market and overseas, in the near future.
For further information, please visit the ONYX Hospitality Group's website at
For more information about this release please contact:
Email: jess@atwtravelmarketing.com
For high-resolution photography and additional information, please visit our press centre or contact us:
Follow us on Twitter: https://twitter.com/ONYXHospitality
Follow us on Instagram: https://www.instagram.com/onyxhospitalitygroup/
Follow us on LinkedIn: https://www.linkedin.com/company/onyx-hospitality-group/
